If you anything like me, picking keywords for your website is a big hassle, especially if you run a dynamic website. You might start thinking “Search engines don’t really care why should I?”…Don’t! The moment you think this, your website will crash and burn. Even though the keyword Meta tag is redundant you do need optimise a page for certain words.

Let me explain, Say you page has the following text:

PHP is a scripting language used for making fun websites. It was made in 1995 by Rasmus Lerdorf and currently it is very popular with people new to programming website. I like it as it is easy to make cool websites.

This text is fulgy to read and to spider. But we can clearly see how we can fix it up, it should be optimised for the the main keyword “PHP”. The first thing we should do for this piece of text is change all the “it’s” to our keywords and add a nice little definition.

PHP stands for Hypertext pre-processor and is a popular scripting language used for making fun websites. PHP was made in 1995 by Rasmus Lerdorf and currently PHP is very popular with people new to programming website. I like it as PHP is easy to make cool websites.

As you can see the keyword PHP has gone up from 1 reference to 4, which should improve its ranking. However we could improve the text a lot more, I have used lots of simple words which make for dull reading and poorer optimisation. Let me try again

PHP (Hypertext pre-processor) is a popular scripting language used for making dynamic websites. PHP was created in 1995 by Rasmus Lerdorf to help maintain his website. Currently PHP is very popular with freelance web developers and large technologies companies. PHP is very easy programming language to learn, as it is very well documented and their are many tutorials on programming with PHP on the net. Current PHP is the most popular programming language for making a dynamic website.

As you can see, I’ve increased the amount of times the keyword “PHP” appears, put in words such as “dynamic”, “website” and “programming”. This should help search engines realise the page this text would be on should have something to do with programming dynamic websites with PHP.

I hope this helps