2011 Jul 27

.XXX – What’s it all about?


.XXX TLD - Let's Be Adult About It.XXX is a brand new Sponsored TLD which, after much debate and controversy has recently been approved by ICANN on 18th March 2011, and became operational in April this year. The sTLD is managed, and sponsored by the ICM Registry.

The .XXX (aka “dot tripple-X”) is intended as a voluntary option for the pornographic industry as a means to more easily identify it’s contents. It’s intended this will make identification and filtering easier for those who do not wish to view the contents.

The launch for the .XXX TLD is a coming soon as the industry prepares to support the new TLD, and rights holders and members of the adult industry need to be ready.

The launch phases for .XXX are:

Sunrise A – Trademark Holders (“AT”) – 7th Sept – 28th Oct:

This sunrise period provides an opportunity for members of the Adult Entertainment industry to submit applications for trademarks they hold pre-launch of the .XXX TLD.

Sunrise A – Domain Holders (“AD”) – 7th Sept – 28th Oct:

This sunrise period provides an opportunity for members of Sponsored Community (the Adult Entertainment industry) to submit applications for domains where they already hold registered domains in another IANA-recognised TLD – for example if you already operate an Adult website on a .com domain – pre-launch of the .XXX TLD.

Sunrise B – Non-community Trademark Holders (“B”) – 7th Sept – 28th Oct:

This sunrise period provides a pre-launch opportunity for those who are not part of the Sponsored Community to submit Reservation Requests for domains they hold registered trademarks for. Unlike standard .XXX registrations this kind of reservation will resolve to a standard informational page indicating the reserved status of the domain. This is not a typical registration and conveys no other rights for successful Sunrise B Applicants.

Landrush – 8th Nov – 25th Nov:

This is the final pre-launch opportunity for members of the Sponsored Community to submit Registration Requests for their chosen .XXX domain name. Domains are not allocated on the standard first-come, first-served basis; competing requests will be allocated based on a closed auction.

General Availability – 6th Dec:

Members of the Sponsored Community can register .XXX domains freely on a first-come, first served basis from this point on.

Non-members can apply on a first-come, first-served basis to register non-resolving .XXX names where they can show a legitimate interest, such as personal name.

Want to protect your .XXX domain?

Parties wishing to register or protect their trademarks and names .XXX can do so by contacting XDnet Sales who will be able to help you with the application process.

The .XXX TLD has and is a hotly debated topic, but what do you think? Share your thoughts in the comments below! – Don’t forget to Tweet, Like and G+ this post if you liked it!



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